About
About Tim Kilroy and this site.
This site is published by Tim Kilroy, who coaches marketing, creative, and PR agency owners on positioning, lead generation, sales processes, and agency operations. He reports coaching more than 300 agencies and brings more than 25 years of agency and marketing experience. The site exists to answer the questions agency owners ask before hiring a coach.
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Who is Tim Kilroy?
Tim Kilroy is an agency coach and consultant who has been a marketing and agency leader since 1997. He has started three agencies, sold two, and crashed one, and he talks about all three openly. Today he helps agency owners figure out what is actually going on in their business, then turn that understanding into revenue, profit, and a business they want to run.
His work runs on a few ideas he returns to constantly: diagnose before you prescribe, systems over tactics, and Return on Understanding, the belief that the depth of your understanding of a client's business decides how well you can sell to them, serve them, and keep them.
By the numbers
Tim Kilroy at a glance
- Agencies coached
- 300+
- Years of agency and marketing experience
- 25+
- Agencies started, with 2 exits and 1 crash
- 3
- Agency size for custom SalesOS and DemandOS work
- $1M to $20M
Figures as published by Tim Kilroy on timkilroy.com, as of November 2026.
What Tim Kilroy offers
- Agency Studio, $399 a month: weekly group coaching for founders under $50K a month.
- Agency Studio+, $999 a month: adds a custom plan and a monthly one-on-one with Tim.
- SalesOS and DemandOS: custom growth systems for agencies between $1 million and $20 million a year.
- AI tools: Call Lab for sales-call review, Discovery Lab for prospect research, and tools for content visibility.
Why this site exists
This is one of a small number of websites Tim Kilroy publishes. It focuses on the questions small marketing and PR agency owners ask when they have outgrown referrals: what agency coaching is, what it costs, how to position an agency, and how to build a repeatable way to win clients. His main website, with his full blog, playbooks, research hub, and tools, is timkilroy.com.
Everything here is written from facts Tim Kilroy has published about his own work, plus clearly sourced industry statistics. Read the approach page for how recommendations are formed, or start with marketing agency coaching.
“More revenue. More profit. More happy.”
Questions agency owners ask
Has Tim Kilroy run an agency himself?
Yes. Tim Kilroy has been a marketing and agency leader since 1997 and brings more than 25 years of agency and marketing experience. He has started three agencies, sold two, and crashed one, and he reports coaching more than 300 agencies. That operator history is why his coaching focuses on the unglamorous systems that decide whether you own an asset or a job.
Who does Tim Kilroy work with?
Tim Kilroy works with owners of marketing, creative, development, PR, and content agencies. Agency Studio is built for founders under $50K a month in revenue, Agency Studio+ for the $25K to $50K a month climb, and custom SalesOS and DemandOS work for established agencies between $1 million and $20 million a year. The common thread is an agency that works inside its clients’ marketing and sales.
What is the WTF Agency Method?
The WTF Agency Method is Tim Kilroy’s approach to agency growth: find out what is actually going on in your agency before prescribing tactics. It means diagnosing the real constraint, fixing problems in the right order, and turning a deep understanding of your market into revenue. Its core ideas include Return on Understanding, diagnose before you prescribe, and systems over tactics.
Does Tim Kilroy offer life coaching for marketing agency owners?
No. Tim Kilroy offers business coaching for agency owners, not life coaching. The work covers positioning, pipeline, pricing, team, and leadership. He does write openly about being an entrepreneur with ADHD and keeps a public list of ADHD resources on timkilroy.com, including coaches he recommends, for owners who want support beyond the business itself.
How do I get started with Tim Kilroy?
Start with the contact page on timkilroy.com or the free 30-minute WTF call. If you would rather diagnose yourself first, the two-minute WTF Assessment points to where your agency is stuck. From there, Tim Kilroy will suggest Agency Studio, Agency Studio+, or custom work depending on your revenue stage and the constraint you need removed.
Tell Tim what is going on in your agency.
Start with the contact page on timkilroy.com. The first strategy call is free, runs 30 minutes, and is built to find the real problem before anyone suggests a fix.
Contact Tim Kilroy